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Product Brand Director

Reference Number: 3942
Location: GA

Our client is global biopharmaceutical company. They have asked us to assist them in their search for a Product Brand Director.

Major tasks and responsibilities will include:

  • Develop understanding of biologics patients treated in office treatment settings to determine influence points along their treatment journey.
  • Oversees and shapes account segmentation, value proposition, messaging, price/channel mix and sales force promotion strategy.
  • Develop solutions across the entire marketing mix to maximize impact across the entire value chain including specialty distributors, GPOs, commercial medical market access, and the product offering. 
  • Actively analyzes and monitors competitive activities and influences on market dynamics.
  • Oversees strategic engagement with HCP agency and manage cross-agency integration.
  • Plans, implements and monitors investments towards achieving objectives and KPIs.
  • Develops relevant market research and forecasting plans to measure and evaluate the company’s impact.
  • Establishes and manages tactical plans and OPEX.
  • Coaches a team of direct-reports.
  • Collaborate with cross-functional teams.

We seek candidates with the following qualifications: 

  • Bachelor’s degree required. Master’s degree (MBA) highly preferred.
  • Must have a minimum of 10 years of experience in the pharmaceutical industry, including at least 3 years in a marketing leadership role.
  • Experience in buy & bill environment and apply knowledge to created differentiated solutions
  • Understanding of the US Immunology ecosystem.
  • Must be a demonstrated strategic thinker with an entrepreneurial mindset.
  • Experience writing and presenting strategic business plans required.
  • Requires the demonstrated ability to “connect the dots”.
  • Ability to coordinate and influence decision-makers to advance projects efficiently.
  • Ability to work with cross-functional teams including Global, Market Research, SFE analysts, MAP, Medical, and others.
  • Requires experience leading through internal review committee (medical-legal-regulatory) process.

If interested, please email your resume as a Word attachment to us, reference 3942.  No calls please. Include your daytime phone number and we will contact you confidentially or reply to your email.

Fairway Consulting Group is included in Hunt Scanlon’s list of Top 50 Healthcare & Life Sciences Search Firms.