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Director, Peer to Peer Marketing

Reference Number: 3878
Location: NJ

Our client is one of the largest biopharmaceutical companies with strong innovation power and global scale. They have asked us to assist them in their search for a Director, Peer to Peer Marketing.

Major tasks and responsibilities will include:

  • Acts as lead for the peer-to-peer strategy.
  • Develops innovative strategies and tactics to ensure brand success.
  • Leads team, including 1 Associate Director and 1 Brand Manager, to maximum effectiveness of brand strategies and tactics.
  • Partners closely with Director, Thought Leader Liaisons, to ensure maximum execution and pull-through of key strategies.
  • Develops the Medical Expert plan and acts as liaison with key medical experts to identify opportunities to collaborate on advancements in patient care.
  • Executes advisory boards and consultant meetings to support key strategies and tactics.
  • Develops strategies for participation in conventions, including management of all national meetings and collaboration with key stakeholders for other brands and divisions.
  • Builds and manages the speaker’s bureau, including the development of slide decks, and training of speakers with both live and web programs.
  • Works with the sales team to identify local and regional influencers to for speaker engagement.
  • Co-leads advocacy initiatives to help increase awareness of appropriate therapeutic options.
  • Liaise closely with Legal, Regulatory and Compliance to execute brand tactics successfully.
  • Identifies market insights using market research, competitive intelligence, and understanding of disease areas.
  • Identifies trends, opportunities, and threats for brand(s) and proposes corresponding measures.
  • Makes trade-off decisions and recommends priority activities and investments based on commercial value.
  • Monitors and adjusts ongoing project investments.
  • Drives brand value and differentiation.
  • Ensures appropriate management of resources and compliance with finance and budgeting practices.
  • Identifies cost savings and develops business case to improve brand value.
  • Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.

 We seek candidates with the following qualifications:

  • Bachelor's Degree in Life Sciences, Pharmacy or Business related discipline required. An MBA or related Master’s Degree highly preferred.
  • Must have a minimum of 10 years of pharmaceutical industry experience.
  • Must have a minimum of 5 years of US operational marketing experience in the pharmaceutical industry with focus on product/brand management including customer facing/sales and launch experience.
  • Dermatology or Biologics experience required.
  • Experience with patient services programs highly preferred.
  • Must have a strong senior management presence.
  • The proven ability to understand, track, analyze and leverage customer and marketplace insights into building effective marketing strategies and business plans.
  • The proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
  • Requires a proven track record of strong execution and results.
  • Experience establishing and cultivating relationships with key stakeholders and influencers within the market.
  • Exceptional use of time management, planning, organizational, selling, and negotiation skills.
  • Experience in sales, sales management, or account management highly preferred.

If interested, please email your resume as a Word attachment to us, reference 3878.  No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.

Fairway Consulting Group is included in Hunt Scanlon’s list of Top 50 Healthcare & Life Sciences Search Firms.