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Associate Director, Patient Marketing

Reference Number: 3876
Location: NJ

Our client is a global biopharmaceutical company. They have asked us to assist them in their search for an Associate Director, Patient Marketing.

Major tasks and responsibilities will include:

  • Co-creates patient marketing strategy with the optimal combination of messages, education, and support.
  • Co-develop patient focused campaign messages, materials and support tools.
  • Demonstrate a deep understanding of the patient journey including needs, insights and the role of patient communications and support as part of the overall brand communication and marketing mix strategy.
  • Measures, evaluates, and adapts activities based on ongoing learning and assessment.
  • Partnering with multi-channel marketer and media group to develop a digital strategy that recognizes the challenges and opportunities of connecting with the patient audience.
  • Co-leads the external agency relationship to ensure alignment to strategy and delivery of high impact creative, copy and programs in a timely and compliant manner.
  • Work cross-functionally with other key partners and champion neovascular age-related macular degeneration patient marketing initiatives with internal and external customers.
  • Project manages key elements of the tactical launch plan for timely execution.
  • Monitor key performance metrics and recommends adjustment to strategy/tactics as needed.

We seek candidates with the following qualifications:

  • The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive the specific patient strategy and tactical plan.
  • A high level of analytical and conceptual ability in order to provide strategic focus and demonstrate a proven track record of strong execution and results.
  • Bachelor's Degree in Life Sciences, Pharmacy or Business related discipline required. An MBA or related Master’s Degree highly preferred.
  • Must have a minimum of 4 years of pharmaceutical industry experience.
  • Requires a minimum of 3 years of US operational marketing experience in the pharmaceutical industry with focus on product/brand management.
  • Experience developing new campaigns and programs through all stages from concept to implementation.
  • Knowledge of key stakeholders, patient journey, and continuum of care.
  • Must have worked in cross-functional, matrixed environments with demonstrated success in delivering results through collaboration.
  • Requires experience leading relationships and providing clear direction to external agency partners.
  • Excellent business/commercial acumen.
  • The proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
  • Experience establishing and cultivating relationships with key stakeholders and influencers required.
  • Exceptional communication skills (written, verbal and presentations), time management, planning, project management, organizational and negotiation skills.
  • Up to 30% travel.

If interested, please email your resume as a Word attachment to us, reference 3876.  No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.

Fairway Consulting Group is included in Hunt Scanlon’s list of Top 50 Healthcare & Life Sciences Search Firms.