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Director, Corporate Brand and Digital Communications

Reference Number: 3037
Location: MA

Our client is a rapidly growing, specialty biopharmaceutical company.  They have asked us to assist them in their search for a Director, Corporate Brand and Digital Communications.

The Director, Corporate Brand and Digital Communications will lead creative, digital and social media initiatives to position the Company as a respected, innovative and competitive biopharmaceutical industry leader.  The incumbent will set strategy and drive compelling content that reinforces the brand identity throughout corporate channels.

Major tasks and responsibilities will include:

  • Elevates the Company’s stakeholder experience and engagement by integrating best-practice tools, techniques and practices and collaborating with Corporate Communications and product brand team leads, HR and other functions.
  • Guides the development, design and execution of strategic communications that advance the corporate brand promise and reputation to external and internal audiences.
  • Interacts with and enhances relationships with stakeholder communities, adhering to company and industry standards.
  • Contributes to and executes a brand communication strategy supporting corporate objectives, mission and message.
  • Develops annual work plan and ensures effective day-to-day and long-term management of corporate brand assets across all channels.
  • Liaises with parent company and subsidiary companies to drive brand alignment globally.
  • Partners with communications, IT, and agency leads to drive advancement of digital platform, social media properties and intranet, and develop engaging digital content including graphics, video and print materials.
  • Conducts social listening, establishes metrics and prepares analytical reports to demonstrate success in social media.
  • Manages and supports employee news and information flow on intranet and other internal publishing activities.
  • Oversees freelance graphic design, writing and other communications professionals.
  • Manages assigned budget and ensures effective usage of department and corporate resources to maximize return on investment.

We seek candidates with the following qualifications:

  • Bachelor’s degree (major in Communications, Marketing, Journalism, or Advertising/Public Relations a plus).
  • 5-7 years of experience in areas of corporate branding, integrated communications, digital marketing and social media.
  • Ability to combine strategic thinking with hands-on delivery.
  • Demonstrated experience with primary social platforms (e.g. Twitter, LinkedIn, Facebook, YouTube), new/emerging tools and digital strategies.
  • Strong writing proficiency and interpersonal skills, including an understanding of cultural differences.
  • Global business and life science or other regulated industry experience desirable.
  • Proficient in managing multiple stakeholders.
  • Self-starter, team contributor, independent performer.
  • Proven ability to implement new concepts and communication vehicles, and deliver results.
  • Demonstrated experience with web technology, platforms, tools, intranets, graphic editing and video applications.

 

Do you have the skills and experience we seek and want to advance your career with one of the world’s leading companies? If so, please email your resume as a Word attachment to us, reference 3037. No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.