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Director of Customer Promotion Optimization

Reference Number: 2884
Location: Northeast

Our client is a major global healthcare company.  They have asked us to assist them in their search for a Director of Customer Promotion Optimization.

The Director of Customer Promotion Optimization (CPO) is the thought leader responsible for driving the company’s evolution to more effectively and profitably allocate promotional resources, including field force.  This individual must collaborate cross functionally across the four therapeutic Analytics & Insights teams (CV, Diab., Resp., Specialty), and with remaining A&I Functions (Customer Channels, Forecasting, Data) to tailor promotion mix strategies and share best practices.  The CPO Director will have primary responsibility for Multi-Channel Marketing (MCM) analytics, including integration with Global ICE initiative.  Additionally, this individual will provide oversight and leadership for the company’s Call Plan and Alignment platforms.  A critical component of this job is to develop a comprehensive analytic and fact based reporting that influences decision making for the Sales Leadership Team and informs marketing resource allocation for FF and other promotion tactics (in accordance with legal and compliance guidelines).

Major tasks and responsibilities will include:

  • Responsible for developing and leading the strategy and vision to evolve Promotion Analytics (including promotion response) to improve the impact and profitability of our promotion investments.  Systematically evaluates promotional resource effectiveness of all tactics at least annually.
  • Partners with Therapeutic A&I Teams, including Targeting & Segmentation Analysts, to align on best practice usage of marketing analytics and drive adoption via Call Plan and MCM processes.
  • Leads the Multi-Channel Marketing (MCM) analytics process, working closely with MCM team and Global to align with corporate strategy to expand usage of innovative promotion channels.
  • Responsible for leading and managing the integration of sales force structure with adjacent systems and processes.
  • Provides the strategic vision and leadership for the management of Sales Force and MCM related planning elements for the Finance Annual LTF planning process.
  • Serves as a subject matter expert to Regional Management on specific Regional data sets, promotional response analytics, and resource optimization modeling.
  • Drives adoption of Managed Care related data and metrics into promotion allocation models, including payor and IDN roll-ups, and HCP specific formulary access and profitability.

We seek candidates with the following qualifications:

  • Bachelor’s or Advanced Degree (Masters, PhD) in Economics, Math or related technical field (e.g. Engineering) required.
  • 10+ years of in-depth experience with a variety of measurement and research methods, significant depth in field force analytics, promotional response analytics, reporting and analytic platforms, strategic planning, project management, data sourcing and evaluation, financial analysis, integration of primary market research and customer insight generation with secondary data analysis.
  • track record of leadership and people management experience, as well as demonstrated competency in business communication and collaboration.
  • Ability to understand the evolving market and customer environment and to translate opportunities into business actions is a critical and required skill set.

Do you have the skills and experience we seek and want to advance your career with one of the world’s leading companies? If so, please email your resume as a Word attachment to us, reference 2884. No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.