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Product Manager Direct-to-Patient

Reference Number: 2825
Location: California

Our client is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need.  They have asked us to assist them in their search for a Product Manager Direct-to-Patient.

Major tasks and responsibilities will include:

  • Develops, and delivers informative patient-friendly education and other direct-to-patient initiatives based on customer needs.
  • Demonstrates command of all traditional and non-traditional marketing channels including print, online, broadcast.
  • Assists in the development of new patient and community programs including creative campaigns and messages designed to reach a target audience with health literacy and adult learning principles in mind.
  • Executes tactics according to strategy. Tactics may include; advertising (print, online, out of home, and point of care), websites, medical office educational literature, starter kits, slide decks, direct mail, email, video, etc.
  • Works cross functionally with internal stakeholders such as Regulatory, Medical, Legal, Market Research, Training, Public Affairs, Sales, and the Community Liaison Team.
  • Effectively manages multiple agency partners to produce deliverables on strategy within timelines and budget.
  • Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations.
  • Utilizes high level of business acumen in analyzing and coordinating activities from identified industry trends, competitor’s resources and practices.
  • Sets a positive example for others to follow – shares own expert knowledge – models standards of performance.
  • Ensures that all marketing activities and materials are in compliance with regulatory and legal requirements and adhere to established internal SOPs.
  • Assists in the development of current product(s) and new product(s) strategy and planning.

We seek candidates with the following qualifications:

  • 6+ years of experience, with a minimum of 3 years in product marketing or advertising focused on consumers or patients preferred.
  • Bachelor’s degree in marketing or related fields required.  MBA or other advanced business degree is desired.
  • Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
  • Pharmaceutical product launch experience is a plus.
  • Previous experience in marketing research and/or pharmaceutical sales desired.
  • Therapeutic Area knowledge is desired.
  • Proven project management skills including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution and performance management.
  • Must possess the ability to maintain, develop, and utilize a level of product and therapeutic disease knowledge to promote the appropriate use of the company’s products.
  • Must possess an aptitude for creative thinking and problem solving.
  • Must be able to adapt and thrive within a fast-paced and dynamic environment.
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
  • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
  • Experience managing cross-functional teams or work groups.
  • Proven ability to work well as part of a team.
  • Well-developed influencing and negotiating skills.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
  • Must have a track record of successful pharma/biotech patient/community marketing.
  • Experience implementing a pharmaceutical communication plan targeting patients, healthcare providers, and advocacy/community organizations.
  • Demonstrated ability to develop successful external relationships among multicultural populations and organizations.


Do you have the skills and experience we seek and want to advance your career with one of the world’s leading companies? If so, please email your resume as a Word attachment to us, reference 2825. No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.