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Director Marketing Direct-to-Patient

Reference Number: 2824
Location: California

Our client is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need.  They have asked us to assist them in their search for a Director Marketing Direct-to-Patient.

Major tasks and responsibilities will include:

  • Leads six member team responsible for generating strategic and tactical operations of the direct-to-patient and community marketing efforts; inclusive of branded, unbranded, personal and non-personal initiatives across multiple channels and for eleven brands at varied life cycle stages.
  • Accountable for cross-functional internal and external leadership of large community initiatives designed to further both corporate and brand objectives; liaising closely with Public Affairs, Government Affairs, Medical Affairs, Sales leadership and Executive management.
  • Responsible for developing POA for twenty-person, field-based Community Liaison (CL) team.
  • CL focus includes branded and unbranded tools as well as strategic programming developed to engage undiagnosed individuals to seek care and to retain diagnosed patients in care.
  • Develops patient-friendly branded and unbranded education as well as other direct-to-patient initiatives based on customer needs and incorporating health literacy and adult learning principles.
  • Identifies, selects, manages and evaluates external agencies, consultants and vendors to develop marketing programs in support of achieving the company’s strategic objectives.
  • Coordinates the development of patient tactics according to strategy and within agreed upon budgets. Inclusive of:  Treatment starter kits, advertising, brochures, direct mail, digital, medical office educational literature, videos and CRM management.
  • Works with Public Affairs to identify synergies and maintain a positive corporate image.
  • Responsible for “Community Task Force” project team leadership.
  • Effectively manages multiple agency partners to produce deliverables within timelines and on budget.
  • Gains approval for marketing materials through internal review process and adheres to SOPs.
  • Sets priorities in circumstances of continued complex and conflicting requirements.
  • Utilizes high level of business acumen in analyzing and coordinating activities from identified industry trends, competitor’s resources and practices.
  • Sets a positive example for others to follow, shares own expert knowledge, models standards of performance, offers guidance and develops junior Commercial team members.
  • Ensures that all marketing activities are in compliance with regulatory and legal requirements.
  • Leads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organization or with international impact.
  • Has demonstrated hiring and development skills, with the ability to motivate and engage teams.
  • Provides a long-term view to senior Marketing management based on personal knowledge of the competitive environment and patient/community sub-markets.

We seek candidates with the following qualifications:

  • 10+ years of experience, with a minimum of 5 years in product marketing or advertising focused on consumers/patients is required.
  • Bachelor’s degree in marketing or related fields required.  MBA or other advanced business degree is desired.
  • Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
  • Previous experience in marketing research, pharmaceutical sales/sales leadership and/or product/portfolio life cycle management is ideal.
  • Therapeutic Area knowledge preferred.
  • Proven expertise as a leader with well-developed cross-functional influencing and negotiating skills.
  • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
  • Must have a strong presence with ability to command respect through exercise of sound business judgment and clear decision-making.
  • Excellent communications skills with an ability to effectively communicate both orally and in writing.
  • Proven project management skills, performance management, planning, prioritization, objective setting, meeting management and plan execution.
  • Must possess the ability to maintain, develop, and utilize a level of product and therapeutic disease knowledge to promote the appropriate use of the company’s products to Key Opinion Leaders and treatment community leaders.
  • Must have a track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking.
  • Experience managing cross-functional teams or work groups.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
  • Recognized expertise in implementing a pharmaceutical communication plan targeting patients, healthcare providers, and advocacy/community organizations.
  • Demonstrated development of external relationships among multicultural populations.
  • Must be fluent in conversational and written English.


Do you have the skills and experience we seek and want to advance your career with one of the world’s leading companies? If so, please email your resume as a Word attachment to us, reference 2824. No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.