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Associate Director/Senior Product Manager Direct-to-Consumer

Reference Number: 2823
Location: California

Our client is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need.  They have asked us to assist them in their search for an Associate Director/Senior Product Manager Direct-to-Consumer.

Major tasks and responsibilities will include:

  • Supports and manages key strategic and tactical executions of the US Direct-to-Consumer efforts.
  • Develops and implements marketing messages directed at patient populations incorporating health literacy and adult learning principles.
  • Demonstrates command of traditional and non-traditional marketing channels including print, digital, broadcast and CRM.
  • Develops and delivers informative patient-friendly education and other direct-to-patient initiatives based on customer needs.
  • Coordinates the development of patient tactics according to strategy and within agreed upon budgets.
  • Works collaboratively cross functional partners to identify synergies, solve business problems, optimizations and competitive advantage to the overall DTC effort.
  • Effectively manages multiple agency partners to produce deliverables within timelines and allocated budget.
  • Gains approval for marketing materials through internal review process and adheres to established SOP and ensuring marketing activities are in compliance with regulatory and legal requirements.
  • Sets priorities in circumstances of continued complex and conflicting requirements.
  • Leads or serves as a key project team member on cross-functional projects, often with high visibility within the organization.
  • Provides leadership and support to the overall DTC team.

We seek candidates with the following qualifications:

  • Bachelor’s degree in marketing or related fields required.
  • 8+ years of experience, with a minimum of 5 years in product marketing or advertising focused on consumers or patients are required.
  • Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
  • Previous experience in marketing, market research and/or communications agency experience desired.
  • Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among individuals from a variety of disciplines.
  • Therapeutic Area knowledge preferred.
  • Proven project management skills, performance management, planning, prioritization, objective setting, meeting management and plan execution.
  • Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
  • Clear history of exercising sound business judgment and clear decision-making.
  • Must have a track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking.
  • Experience managing cross-functional teams or work groups.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
  • Recognized expertise in implementing a pharmaceutical brand and communication planning, patient targeting and activation.
  • Must be fluent in conversational and written English.

 

Do you have the skills and experience we seek and want to advance your career with one of the world’s leading companies? If so, please email your resume as a Word attachment to us, reference 2823. No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.